OpenAI’s latest image generation technology has sparked a viral trend, with users transforming their images into the style of Studio Ghibli, the iconic Japanese animation studio. Sam Altman, CEO of OpenAI, responded to the trend in a humorous social media post, revealing his own experience with the Ghibli-style transformation. However, this trend has also drawn attention to the debate surrounding AI and copyright, with concerns from creators like Studio Ghibli’s Hayao Miyazaki and Hollywood professionals.
OpenAI Launches Advanced Image Generator
On Tuesday, OpenAI introduced a new and improved version of its image generation technology, integrated into GPT-4o. This latest model is described as “the most advanced image generator yet,” capable of creating photorealistic and precise outputs. What has caught the most attention, however, is the model’s ability to replicate the signature anime style of Studio Ghibli, the studio behind beloved films like Spirited Away, My Neighbor Totoro, and The Boy and the Heron.
This feature has led to a surge of AI-generated images being shared on social media, with users uploading their own creations in the distinct Ghibli style. From portraits to scenes, the images have caught the eye of fans, leading to a viral trend where users showcase their “Ghibli-fied” versions of themselves.
Sam Altman Joins the Fun
Sam Altman, CEO of OpenAI, joined in on the fun, commenting on the viral trend in a post on X (formerly Twitter). In his post, Altman humorously reflected on his unexpected role in the Ghibli-style craze. He shared a playful message:
“Be me / > grind for a decade trying to help make superintelligence to cure cancer or whatever / > mostly no one cares for the first 7.5 years, then for 2.5 years everyone hates you for everything / > wake up one day to hundreds of messages: ‘look, I made you into a twink Ghibli style haha.'”
To further engage with the trend, Altman also changed his profile picture on X to a Ghibli-style image of himself, a move that was met with laughter from fans and followers alike.
Studio Ghibli’s Response: A Look at Miyazaki’s Disapproval of AI
While the viral trend continues to gain momentum, it also raises questions about the intersection of AI and art, particularly in relation to copyright concerns. Hayao Miyazaki, the legendary co-founder of Studio Ghibli, has long expressed strong opposition to the use of AI in animation.
In a 2016 meeting, Miyazaki was shown an AI-generated animation demo. His reaction was one of disgust, stating, “I am utterly disgusted. If you really want to make creepy stuff, you can go ahead and do it. I would never wish to incorporate this technology into my work at all.” He further expressed that AI-generated work was an “insult to life itself,” emphasizing his belief in the importance of human creativity.
Miyazaki’s sentiments have remained consistent in recent years, and his disapproval of AI technology has only intensified as artificial intelligence continues to play a growing role in creative fields. While the Ghibli-style trend may be lighthearted, it highlights the broader debate about the future of AI in the arts.
The Copyright Debate: Concerns from Hollywood Creatives
The issue of AI-generated content and its impact on intellectual property extends beyond Studio Ghibli. Recently, more than 400 filmmakers, actors, musicians, and other creatives voiced their concerns about the potential exploitation of copyrighted works by AI companies like OpenAI and Google.
In comments filed earlier this month with the Trump administration’s Office of Science and Technology Policy, the group expressed their objections to efforts by AI companies to “weaken or eliminate” copyright protections in order to freely use creative works for training AI systems. The coalition of artists argued that AI-generated content poses a serious threat to the creative industries and the livelihoods of those who rely on intellectual property rights.
Many in Hollywood fear that without proper safeguards, AI technology could undermine the rights of creators, allowing companies to use existing works without compensation or consent. These concerns have become even more urgent as AI continues to advance and becomes an integral tool in media production.
What’s Next for AI and Art?
As the debate over AI-generated content intensifies, the future of AI in creative fields remains uncertain. On one hand, AI technologies like OpenAI’s image generator offer exciting possibilities for artistic expression, allowing users to explore new creative avenues and replicate iconic styles. On the other hand, the concerns raised by industry leaders like Miyazaki and Hollywood creatives highlight the potential risks to intellectual property and the value of human artistry.
While Altman’s playful response to the Ghibli trend highlights the fun side of AI, the larger conversation about AI and copyright continues to evolve. As more AI-generated content floods the internet, it will be crucial for lawmakers, artists, and tech companies to address the complex ethical and legal issues surrounding AI in the creative industry.
The rise of AI-generated content in the style of Studio Ghibli has sparked both excitement and controversy. Sam Altman’s lighthearted engagement with the trend offers a glimpse into the playful side of AI, but it also underscores the broader conversations about copyright and the role of AI in art. As the technology continues to advance, it will be essential for all stakeholders—artists, creators, and policymakers—to navigate the challenges and opportunities that lie ahead.
